Open rate147%INCREASE IN EMAIL OPEN RATENov 2025 – Oct 202617% → 42% monthly open rate
Monthly open rate42% · +147% opens
Case study · Email marketing · B2B tech
How KMS Technology turned its inbox into a pipeline engine.
Segmented nurture flows and account-based email that moved enterprise tech buyers from "just browsing" to booked discovery calls, generating $4.8M+ in pipeline.
40%Average open rate
333%More booked meetings
$4.8M+Email-sourced pipeline
Partners with
+
+The numbers
Performance highlights
Pipeline$4.8M+PIPELINE SOURCED FROM EMAILacross 38 enterprise accounts
Pipeline by nurture track$4.8M total
Re-engage: Newsletter re-engagementLegacy: Legacy modernisation nurtureAI / CTO: AI readiness series for CTOsQA: QA and testing trackEvents: Conference follow-upData: Data foundations trackPE ABM: PE portfolio ABM sequence
Meetings booked333%MORE DISCOVERY CALLS BOOKEDdirectly from email replies and clicks3 → 13 meetings a month
Meetings booked per month13 · +333% calls
Services provided
Email strategyMarketing automationAccount-based email
Inbox
K
KMS TechnologyYour legacy app is costing more than you thinkA 5-minute modernization checklist for CTOs…
K
KMS TechnologyHow PE-backed teams ship AI in 90 daysThree patterns we see across portfolio companies…
K
KMS TechnologyQuick question about your QA roadmapWorth a 20-minute call next week?
Open rate40%
Click rate4.6%
01 · Background
World-class engineering. Silent inbox.
KMS Technology is an AI-native digital engineering firm with 17+ years of experience and 1,100+ people across the US, Vietnam, Mexico and Poland. It helps enterprises and PE-backed software companies modernize applications, build data foundations and ship AI.
Partnering with Bizzdoc, they set out to turn a dormant contact list into a predictable source of qualified conversations.
KMS Technology
List size18K
Replies / month4
Meetings / month3
02 · Challenge
Long sales cycles. Generic newsletters.
When Bizzdoc first engaged with KMS, email was an afterthought: 1–2 company-news blasts a month, sent to one unsegmented list of 18,200 contacts. CTOs, VPs of Engineering and PE operating partners all got the same message, and most of it went unread.
Enterprise engineering deals take months, often with several decision-makers. Without nurturing, warm leads went cold between events, sales calls and proposals. KMS needed email that stayed relevant through the whole buying cycle and handed sales ready-to-talk accounts.
The starting point · Month 118,200Contacts, one list
1–2News blasts / month
17%Open rate
1.1%Click rate
4Replies / month
3Meetings / month
4.8%Bounce rate
Plus unsubscribe spikes after every blast.
03 · Bizzdoc's approach
The right message, to the right buyer, at the right stage.
List hygiene
We removed 5.8K invalid and dormant contacts and re-verified the rest, which repaired sender reputation and inbox placement.
Segmentation
Separate tracks for CTOs, VPs of Engineering and PE operating partners, each matched to a buying stage.
Plain-text, insight-led emails
Short, single-ask messages from a named KMS expert instead of designed newsletters.
Behaviour-triggered nurture
Clicks on modernisation or AI content moved contacts into deeper sequences automatically.
Account-based plays
Coordinated email to 3–5 stakeholders per target account, aligned with sales outreach.
Closed-loop tracking
Replies, meetings and opportunities synced to the CRM, so each track was judged on pipeline.
04 · Results
From ignored blasts to booked calls.
Open rates rose 147%, click rates climbed from 1.1% to 4.6%, and discovery calls booked from email grew 333%. Email now sources $4.8M+ in pipeline across 38 accounts, with $1.1M already closed-won and more still in negotiation.
12-month totals
18.2K → 12.4KVerified, engaged contacts, split into 6 segments
1.1% → 4.6%Click rate
4.8% → 0.9%Bounce rate
312Total replies
85Meetings booked
51Qualified opportunities (60% of meetings)
~$94KAverage opportunity value
$1.1MClosed-won so far (~23% win rate)
Now booking strategy calls for 2027
Got a list you rarely email?
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