Broad keywords wasting budget
Loose match types pull in low-intent searches, so you pay for clicks that were never going to buy.
Updated 25 October 2026
Google ads agency · PPCShow up the moment your customers search
Search, Performance Max and YouTube campaigns built around high-intent keywords, so your budget goes to people ready to buy.
−46%Google CPL for Homage
180%More monthly leads, Homage
$2.1MAd spend managed
Quick answer
What does a Google ads agency do?
We decide which searches you show up for, how much you pay for each click and where those clicks land. Across Search, Shopping, Performance Max and YouTube, we bid hard on buying searches, block the ones that waste money and trace each lead or sale back to the keyword behind it.
Google ads work best if you
- Sell something people actively search for
- Need leads or calls from local or national searches
- Sell products online and want Shopping ads
- Want results you can measure keyword by keyword
The problem
Why Google ads get expensive.
One page for every ad
Every campaign sends people to the same generic page, so conversion rates stay low.
No tracking past the form
Leads are counted, but nobody knows which keywords turned into paying customers.
Performance Max as a black box
Automated campaigns spend without clear signals, guardrails or insight into what's working.
What's included
How we look after your account.
A complete Google ads service, from keyword research to conversion tracking.
Keyword and intent research
We map the searches your buyers make, including urgent, high-value phrases competitors miss.
Bidding and negatives
Aggressive bids where it counts and tight negative keyword lists to cut waste.
Performance Max and Shopping
Product feeds and asset groups structured with clear signals and guardrails.
Landing page testing
Dedicated pages per service or product, with tested forms and clear next steps.
Conversion tracking
Leads and sales tracked through to revenue and fed back into bidding.
Search term reporting
Weekly updates on what people searched, what they cost and what they bought.
How it works · Our 5-Gear Growth Engine
How we run Google ads.
It starts with your numbers and ends with a weekly look at the real search terms people typed.
- Goal
Set the target
Agree your target cost per lead or ROAS and the 90-day numbers to beat.
- Customer
Map the intent
Find the searches people make when they're ready to buy.
- Message
Match the message
Ads and landing pages that answer exactly what was searched.
- Funnel
Track to revenue
Follow every lead past the form to a booked call or a sale.
- System
Optimise weekly
Search terms, bids and pages reviewed every week, waste cut fast.
Search intent
Pay for buyers, not browsers.
The most valuable searches are often the least obvious ones. For Homage, urgent searches from families on government waitlists became some of the best-converting keywords in the account.
- Keyword lists built from real search terms
- Separate campaigns for each service or product
- Landing pages matched to each search
- Bidding fed with real lead quality data
Proof
How this worked for Homage.
Why Bizzdoc
Why clients stay with us.
One person owns your account
The strategist who sets your bids is the one you speak to on calls.
Every lead traced to a keyword
You'll know which searches bring paying customers and which only bring clicks.
Landing pages are part of the job
We tell you exactly what to change on the page so more of your traffic converts.
FAQ
What people ask about Google ads.
How much does a Google ads agency cost?
Every engagement is scoped to your goals, channels and ad budget. After a free strategy call we send a clear proposal with a fixed monthly management fee and no hidden costs. Your ad budget is separate and is paid directly to the platform.
How long does it take to see results from Google ads?
Search campaigns can bring leads within the first few days, because people are already searching. Expect 60 to 90 days to fully optimise bids, keywords and landing pages, and longer for Performance Max to gather enough conversion data.
What's the difference between Search and Performance Max?
Search ads show on Google when people type specific keywords, so you control exactly which searches you appear for. Performance Max uses Google's automation across Search, YouTube, Display, Gmail and Maps. We usually start with Search for control, then add Performance Max with clear signals.
Can you run Google ads in both the US and the UK?
Yes. We build separate campaigns per country so you control budget, bids, currency, spelling and ad copy for each market. Search behaviour and costs differ between the US and UK, so we track and optimise each one on its own numbers.
Do you also manage YouTube ads?
Yes. YouTube runs through Google ads, and we use it to reach people earlier in their research and to retarget visitors with video. It works best alongside Search, where it can raise brand searches and conversion rates.
Now booking strategy calls for 2027
Find out where your budget is leaking
On a free call we'll look at your search terms, landing pages and tracking, and show you the spend we'd cut.